Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one.
CNN

Dua Lipa mourns the ‘death’ of Duo the Owl, the Duolingo app’s cartoon mascot

Duo, the green cartoon owl mascot for language learning app Duolingo, has died, and singer Dua Lipa is grieving. The brand announced Duo’s passing on Tuesday, writing in a cheeky statement on their ...
The Gazette

Lessons from a 50-year-old cartoon owl | From the Editor

You may remember Woodsy Owl and his catchphrase, "Give a Hoot! Don't Pollute!" chirped on many a public service announcement between cartoon episodes of "Road Runner" and "Speed Racer" in the 1970s.
AOL

Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...