A flyer and a simple “Do you like good music?” from a promoter led to an obsession. At the time, Rebecca Williams was 17 or 18 and went to a concert for a band she had never heard of, Beats Antique.

From the moment an Eagles fan was spotted at Lambeau Field with an incredible -- and somewhat disturbing -- Phillie Phanatic tattoo on his belly button, internet fame was inevitable. But really, it ...