An advertising technology company is hoping to turn concerns about Internet privacy to its advantage, offering a way for companies to deliver online ads without using electronic markers known as ...

The advertiser’s life is changing to be harder. With all current tracking limitations and data use regulations, they are losing the most important tool that helped them collect data about people’s ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Marti, VP of Ecosystem Innovation at ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, CEO of MadTech Advisors. This ...

Ad tech companies are trying their best not to get caught with their hand in the cookie jar. In the wake of tracking restrictions on Apple’s iOS 15 and the death of Google’s third-party cookies in ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 52 min ago By Parker Herren - 4 hours 58 min ago By Tim Nudd - 5 hours 34 min ago 7 hours 17 min ago By Ad Age Staff - 7 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Google's cookie deprecation plans are canceled, favoring Privacy Sandbox APIs and user choice for ad tracking. Ad tech stocks react variably: Criteo surges 9%, while ...

I remember being convinced a few years ago that Instagram was listening to my real-world conversations. I was at a bar with a friend who was recommending I check out Rumble boxing as a workout, and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Google’s recently-announced delay of the end of digital ad “cookies” until at least year-end 2023 still leaves much of the multi-billion-dollar industry as uncertain of the future as the characters in ...

For decades, “cookies” have been tracking you around the web. They’re the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit ...