Customer acquisition cost (CAC) refers to the total amount of money your business spends to get a paying customer.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge commerce company, today announced a new research report, “The State of Social Media Advertising” which highlights the impact of Dark Social ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

What seemed like an easy and straightforward means of making sales is starting to look a tad bit difficult in terms of the cost of customer acquisition for D2C brands. We’re already seeing a ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

No, you’re not imagining it: You’re seeing more and more ads everywhere you look, and they’re making it hard to keep customer acquisition costs in check. In fact, some professionals estimate that the ...

AI now places challengers alongside incumbents in real time, reshaping customer acquisition, loyalty, and growth ...

You've built a phenomenal product/service, assembled a stellar team and have a vision to dominate the market. But there's a stubborn roadblock to hyper-growth: skyrocketing customer acquisition costs ...

The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says ...