It's a term that has entered the global, English-speaking lexicon as the Zoomer generation began to gain prominence on the internet and on social media in particular. To be 'cringe' is not just to ...

Early cringe culture was about empathy and secondhand embarrassment. Today, being “cringe” is a serious infraction. After spending years in that environment, our sense of cringe has been heightened to ...

The Barmy Army’s Ashes campaign has started with a flop ahead of the First Test, beginning November 21. The notorious cheer squad this week gave cricket fans a taste of what’s to come this summer — ...

In the race for eyeballs, some brands have found that there’s a surefire way to make their content impossible to look away from—infusing it with "cringe." A healthy dose of unsettling weirdness can ...

When Gen Z isn’t busy trolling Millennials for their choice of jeans or carbon footprints, they’re hard at work bending and twisting the meaning of words you thought you once knew well. (Think sheesh ...

Army's latest fitness video leaves something to be desired. (Screenshot via DVIDS) Every once in a while, I stumble on a video that makes me feel so awkward watching that it reminds me of that time my ...