The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...

FAIRFIELD, Conn.--(BUSINESS WIRE)--CertainSource, the leading B2C customer acquisition management solution company, today announced that it is the exclusive email retargeting partner of record for ...

Jackie Nance Sons is the CEO and Founder of Native Wildflowers Nursery. She is a master gardener and loves to travel. Customer acquisition is a crucial aspect of any business, directly impacting ...

A well-defined customer acquisition strategy can be a complete game-changer for bringing you new business, maximising retention, and multiplying your profits Charting out your customer acquisition ...