As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a far more dynamic customer journey.

Walmart customers have been urged to immediately destroy or return three recalled products due to the risk of drowning and child poisoning.

Many firms struggle with their largest accounts because senior leaders lack a full understanding of how to enable the full ...

Customers return to a business repeatedly for an array of reasons -- some of which may surprise you. Gaining a deeper understanding of why customers come back will not only help guide your business ...

Marketers frequently champion the idea of "customer loyalty." However, much of what is labeled as loyalty may not be authentic. For years, brands have patted themselves on the bac ...

The fastest-growing software vendor in 2025: Cursor, valued north of $29 billion, came in at number one. The king of the ...

Millions of AT&T customers can file claims worth up to $7,500 in cash payments as part of a $177 million settlement related to data breaches in 2024. The telecommunications company had faced a pair of ...

Brian Dakss is a longtime New York-based editor and writer for CBS News, at the Radio network and with CBSNews.com. He has written and edited for NBC News, Dow Jones and numerous radio stations and ...

The company behind the fleece blanket robe allegedly deceived its customers. The Snuggie has raked in millions, but now the company behind famous "as seen on TV" fleece blanket is being forced to pay ...

Some Duke Energy customers across the Bay Area say they’re doing a double-take after opening their electric bills this month ...