Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...

Mother of two now living in Carrick. Worked for Nestle UK Ltd for 11 years in sales and marketing. Gained a Chartered Institute of Marketing Diploma while at Nestle. Opened the first ever Jo Jingles ...

While jingles may not be right for every brand, the fact remains that jingles are memorable brand assets that consumers can recall for years. And this is in part because times — and media consumption ...

Even if we haven’t heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to songs we learned as kids or albums we idolised as teenagers. But beyond ...