The brand announced a wide range of new launches across the cosmetics, skin care, hair care and hair color groups.

Colorsonic looks to make hair coloring easier by automatically mixing dye and developer in a ratio that delivers desired color results. Actress and singer Dove Cameron has been named brand ambassador ...

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Achieving trendy silver hair at home requires the proper tools, starting with the best gray hair dyes. Designed with intensely pigmented formulas, these dyes wrap your strands in vibrant gray, silver ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

NEW YORK, July 21, 2025 /PRNewswire/ -- Following the success of two previous exclusive Walmart launches, L'Oréal Paris Elvive is thrilled to announce the release of its new Glycolic + Gloss ...

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While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

As you age, your hair naturally begins to thin and becomes more brittle. Due to this, you need to be careful when coloring your hair. These at-home hair dyes are safer for your hair and help reduce ...

Dame Helen Mirren is giving preference to her natural hair over dyes despite being a long-standing promoter and global brand ...