Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time.

CMOs must blend traditional marketing expertise with modern technological skills to drive growth and innovation. As marketing continues to evolve rapidly, the role of the CMO continues to evolve, ...

Effective communication skills are critical for those seeking success in public relations or marketing. However, effective public relations and marketing professionals are rarely experts in all areas ...

Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. We are all familiar with traditional marketing tactics, whether ...

The fundamental marketing challenge of hitting the sweet spot between customer needs and wants remains the same as ever. The more things change, the more they stay the same, said French writer ...

If you’ve interviewed marketing candidates straight out of college, you’ve likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives–but all too ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Indeed, companies are expected ...