March Madness and the season finale of The White Lotus couldn’t compete with the excitement felt on TikTok this past weekend as users, brands, and celebrities all waited for the climactic Part 4 of ...

TikTok’s “Group 7” is the app's latest obsession. Behind it all is musician Sophia James, who launched it to promote her song “So Unfair.” There’s even a real-life meetup being planned for lucky ...

It’s a new week, which means another TikTok trend has broken containment. This time, it’s all about the not-so-secret Group 7 — a supposedly exclusive club that’s taken over the app and appeared in ...

An iconic TikTok trend gets people talking, and often brings people together. The latest trend taking over For You Pages on the platform, however, is dividing people into groups. And as internet ...

Sydney Jo Robinson created “The Group Chat,” a one-woman TikTok series, in March, drawing millions of views and celebrity fans. By Alisha Haridasani Gupta In late March, the internet and the media ...