Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

If you were on social media at all last week, chances are you watched Planters’ commercial in which it killed off its longtime spokes-nut, Mr. Peanut, and teased that it would air the late legume’s ...

Planters had people talking during Sunday's Super Bowl when it aired a commercial showing that Mr. Peanut had come back from the dead after he presumably died in an earlier ad. He had saved the lives ...

In the epic conclusion to Planters’ Super Bowl 2020 campaign, Mr. Peanut rose from the dead after the Kool-Aid man cried a single tear at his funeral in the commercial that aired during the second ...

Though the passing of Kobe Bryant forced Planters to hit “pause” on its #RIPeanut campaign — in which the brand’s 104-year-old mascot Mr. Peanut suffered a horrible fate while saving the lives of ...

Super Bowl Sunday will not only be the biggest night in football but will also be the Roast of Mr. Peanut. To promote their new line of dry-roasted peanut products, Planters hosted a comedy roast for ...

This Super Bowl, Planters is roasting Mr. Peanut. As you may recall, previous big game commercials killed him off and showed him reborn as Baby Nut. This time around, a panel of comedians have at the ...

The nutty character for Planters' death was revealed in a teaser for the company's Super Bowl ad Lindsay Kimble is the Executive Editor, News at PEOPLE. She have been working at PEOPLE for nine years.