Shirley Temples. The once-niche category has witnessed an explosion of interest, thanks in no small part to wellness ...

Non-alcoholic spirits are one of the fastest-growing categories in the beverage space. Between mocktails, “sober curious” ...

From Seedlip to Lyre’s, our experts tested 72 alcohol-free spirits to find their favourite gin, rum and vodka alternatives for a booze-free serve.

Every day when the clock strikes 4 p.m., we start to crave a fun drink. It's cocktail hour, and winding down the day with a sip of something spirited sounds like the perfect way to transition from ...

The Formula One driver is the co-founder of the zero proof premium drink company, Almave Logan is a Editorial Intern at PEOPLE. He has been working at PEOPLE since 2025. His work has previously ...

Breckenridge Distillery has announced the launch of Mock One, a new premium line of non-alcoholic spirits designed to provide the complexity and depth of traditional alcoholic beverages. Crafted by ...

Empress 1908 Gin is expanding into the fast-growing non-alcoholic spirits category with the launch of Empress 1908 0.0 Indigo, the brand’s first alcohol free expression.

One of the hottest trends in the liquor world is, ironically, the proliferation of non-alcoholic spirits. The global non-alcoholic spirit category market size was valued at $336.46 million in 2024 and ...

Non-alcoholic spirits are a small but growing part of the non-alcoholic market. Unlike non-alcoholic beer and wine, they are replacing something with an ABV of 40% and a taste which owes a lot to ...