Amazon is gambling on glossiness and nostalgia to draw in shoppers with its first toy catalog, in yet another brick-and-mortar strategy to snag its share of holiday toy sales. The company released its ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

With fewer days between Thanksgiving and Christmas this year, Walmart has been getting shoppers primed for holiday deals with the "Early Deals Drop" on its website since Oct. 25, followed by the ...

Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...

Walmart customers can now shop directly from the catalog with new "Scan & Shop" technology by Digimarc. Christmas shoppers can buy directly from Walmart's seasonal toy catalog by scanning the pages ...

In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for ...

Amazon is mailing out print versions of its "A Holiday of Play" toy catalog to "millions of customers" this month, with limited quantities available at its bookstores and Amazon 4-star locations, an ...

Gordon Gottsegen is a tech writer who has experience working at publications like Wired. He loves testing out new gadgets and complaining about them. He is the ghost of all failed Kickstarters. The ...

The kid toy testers in the Walmart Toy Lab begin each video with this reminder: "This is advertising." Experiential is the hot buzz word in retail, and it usually means experiences that draw shoppers ...

Amazon will be mailing out a holiday toy catalog for the first time this year. The catalog, called "A Holiday of Play," has more than 60 pages of toys and games. The catalog is similar to the now ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Amazon.com is gambling on glossiness and nostalgia to draw in shoppers with its first toy catalogue, in yet another bricks-and-mortar strategy to snag its share of the holiday toy sales. The company ...