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Cracker Barrel's recent change highlights the importance of identity. In less than 24 hours, Cracker Barrel erased nearly $100 million in market value, not because of a supply chain disruption or ...

Domino’s Pizza hopes its first rebrand in 13 years will help it sell more pizzas, wings and cheesy bread as Americans pull back on eating out. The world’s largest pizza chain last month revamped its ...

The rebrand features a few different aspects. To start, it will be utilizing a new font called Domino’s Sans, and packaging its food up in boxes that are simpler, brighter, and bolder. The primary ...

The new logo design was formally unveiled during the inaugural Versant Investor Day on Dec. 4, 2025.

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