Sensory memory refers to very short-term memories about perceptions of the world through the five senses of sight, hearing, smell, touch, and taste. A fraction of the information captured in sensory ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

The capacity to attend to multiple objects in the visual field is limited. However, introspectively, people feel that they see the whole visual world at once. Some scholars suggest that this ...

The brain is key to our existence, but there’s a long way to go before neuroscience can truly capture its staggering capacity. For now though, our Brain Control series explores what we do know about ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...

Memory can be broken down into multiple types, including long-term memory, short-term memory, explicit and implicit memory, and working memory. Memory is a process in your brain that enables you to ...

In our home it was often said…… “if you haven’t started studying for year-end exams when the Jacarandas are in bloom, you’re going to be in trouble.” More ...