Eli Lilly’s aggressive Taltz DTC advertising seems to be giving the new-to-market drug a boost in the next-generation psoriasis drug battle against Novartis' Cosentyx. While analyst Lynn Price was ...
When it comes to TV ads, many consumers—and doctors—claim no one wants to see them. But the actual data show few people click away when the ads run. Data collected by realtime TV ad tracker iSpot.tv ...
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