Founded in 2010: Primp Boutique opened its first store in September 2010 on Selby Avenue in St. Paul, Minnesota, with the ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The fashion market is constantly shifting. Trends come ...

It's one of the worst-kept secrets around — finding mature clothing that isn't frumpy, shapeless, or "granny-like" can feel impossible. Luckily, the best clothing stores for women over 50 aren't few ...

At its best, online shopping for fashion is convenient, thrilling even, and full of good choices within your budget. At its worst, it’s overwhelming, time-consuming and expensive. If your experiences ...

Even if you love to shop, trying things on in stores can be time-consuming. Clothing subscription boxes deliver a curated assortment of clothing and accessories right to your door, minus shipping fees ...

Erica Garate of Atascadero poses in front of her new women’s clothing boutique, Ametza. The store opened at La Plaza in Atascadero in October 2022. Courtesy Erica Garate Two new women’s clothing ...