Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

National TV advertising spending in 2024 for four major 24-hour TV news networks was nearly the same as the total in 2023 -- $2.53 billion versus $2.54 billion the year before, according to estimates ...

Taboola, the publicly traded ad tech company, is partnering with LG's advertising division to bring performance advertising ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Republican presidential nominee former U.S. President Donald Trump speaks at a Turning Point PAC campaign rally at the Gas South Arena on October 23, 2024 in Duluth, Georgia. Former President Donald ...

Voters in the presidential battlegrounds have seen a heavy rotation of presidential campaign ads this month, as their states have been blitzed by tens of millions of dollars in spending by the ...

With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate ...

Re “Trump’s Picks Want Pharmaceutical Ads Off TV” (front page, Dec. 27): There’s almost nothing I agree with when it comes to Robert F. Kennedy Jr., but I’ve been against TV drug ads since they began.