SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge commerce company, today announced a new research report, “The State of Social Media Advertising” which highlights the impact of Dark Social ...

A different approach to customer acquisition is needed for businesses to survive, let alone thrive, in this new era of AI ...

By helping business owners shore up their metrics, you can help them boost their enterprise value and add more value to your ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale ...

Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer. Cost per acquisition (CPA) is a metric for businesses ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

No, you’re not imagining it: You’re seeing more and more ads everywhere you look, and they’re making it hard to keep customer acquisition costs in check. In fact, some professionals estimate that the ...

Learn how breakeven analysis helps SaaS and tech teams understand when revenue covers costs, optimize pricing, and build profitable, scalable growth models.

Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...