(KNWA/KFTA) — The next time you walk down the chip aisle at the grocery store, some bags may look a little different. Earlier this month, Lay’s announced a rebrand, the largest in the company’s ...

Univeristy rebrands can succeed or fail, and the difference often comes down to whether leaders treat the brand as a cosmetic ...

(CNN) - Lay’s announced what it’s calling its biggest rebrand in its nearly 100-year history. The top-selling potato chip brand in the U.S. has redesigned its chip bags and recipes. For the packaging, ...